why it's important

When I decided to start a business, and begin selling my art on shirts, sustainability was at the top of my list.  I wanted to make sure I was creating a brand that kept the environment in mind and caused as little harm as possible.  I have always been inspired by my time spent in the forest, out on the ocean, or way out in the desert.  That quickly turned to a desire to raise awareness and protect the places I love.  That continues to be my motivation.  

It's all about the little things we do.  I always print on sustainably made tees and tanks, and source American made whenever I can.  I only use water based inks to print, which are all water soluble and environmentally friendly.  As the business evolves I keep finding ways to stay true to this mission.