why it's important
When I decided to start a business, and begin selling my art on shirts, sustainability was at the top of my list. I wanted to make sure I was creating a brand that kept the environment in mind and caused as little harm as possible. I have always been inspired by my time spent in the forest, out on the ocean, or way out in the desert. That quickly turned to a desire to raise awareness and protect the places I love. That continues to be my motivation.
It's all about the little things we do. I always print on sustainably made tees and tanks, and source American made whenever I can. I only use water based inks to print, which are all water soluble and environmentally friendly. As the business evolves I keep finding ways to stay true to this mission.